2012-11-29 / Front Page

Holiday Cash Mob arrives Dec. 13

Officials with the Lindale Area Chamber of Commerce are asking local shoppers to become a mob – especially now that the Christmas season has arrived.

Specifically, the Holiday Cash Mob -- which is an offshoot of the successful Cash Mob endeavor which took place during October and November – is a chance for local buyers to support local merchants on Thursday, Dec. 13.

Participating merchants include Identity Med Spa and Salon, 2808 S. Main; LaBella Salon, 1424, S. Main; Lindale Floral Shop, 110 W. South Street; Pinkie Pie’s Boutique, 304 S. Main and Zacki’s Unique Boutique, 1420 S. Main.

“The Cash Mob was a huge success, bigger than we could have imagined,’’ said Shelbie Glover, Executive Director of the LACC. “We wanted to do it again and we thought the Holiday Cash Mob would be a good way to continue it.’’

Keeping people at home is the purpose, Glover said.

“Our main objective is to keep people shopping locally,’’ Glover said. “It’s a great way to help out your friends and neighbors.’’

She pointed out that not only do the participating retailers benefit, but the cash mob event helps out all retailers.

A cash mob works much like a flash mob; however, instead of the normal flash-mob activities, the cash mob storms the doors of a preselected business. Each participating shopper will spend a previously agreed upon amount, usually $20.

Other local businesses benefit as well when cash mobbers head out for food, drinks and good times after a successful mobbing experience. These community wide events also rekindle old friendships while providing the opportunity to make many new ones to create a more vibrant and connected community.

Glover said the idea for cash mobs for Lindale was hatched after she researched the topic online.

“We e-mailed all of our retailers and all our members,’’ she said. “We are always trying to think outside the box to come up with new things.’’

She noted that there could be another mob “sighting’’ in the summer.

“There’s a possibility we try it again in the spring and summer,’’ she said. “Business can slow down in the summer months and anything we can do to create the desire to shop locally we are going to do it.

“We are always open to new ideas on how to make it better for our local merchants.’’

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